The Wall Street Journal - WASHINGTON -- Blogger or flogger? The Federal Trade Commission is taking a tougher line on bloggers who accept cash or gifts to tout a company's products or services.
Under revised rules announced Monday, the FTC will require bloggers and celebrities to clearly state when they receive cash or "payment in kind" for endorsing a company's products or services.
The changes, adopted on a 4-0 vote, are the first revisions to federal guidelines on endorsements and testimonial advertising since 1980.
Connections between advertisers and endorsers must be disclosed under the revised guidelines. The FTC said the stricter disclosure will apply to comments on talk shows, blog posts and on social media as well as in traditional advertisements.http://online.wsj.com/article/SB125475547130664753.html?mod=WSJ_hps_LEFTWhatsNews
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